5 Ways to Improve Your Social Media Interaction
- Alex Velasquez
- Jul 30, 2018
- 3 min read
Social media is a valuable tool for small business owners. Having a Facebook, Instagram or Twitter presence means your product or service gets more visibility. But it’s not just about posting content – you want people to engage with it. When people are liking, commenting on or sharing your posts, you build relationships with your audience and increase sales. Here are five simple ways to improve social media engagement.
1. Get people talking When you post, think about asking questions to get people interacting. Starting a conversation shows your followers that you’re interested in them. It doesn’t have to be deep and meaningful – ask them how their week’s going, or what they’ve enjoyed recently. It’s also a fun idea to ask followers questions about your products and services. For example, a café might have a poll on what new drink customers would like them to start serving. This causes a buzz and encourages people to engage and share your content.
2. Pictures We know you’ve heard it before: a picture speaks a thousand words. In today’s era of fast content (think about how popular Instagram stories are), photos catch the eye quicker than a big chunk of text will. An attractive or arresting image is much more likely to elicit a response and encourage engagement. You could share a photo of people enjoying your product to highlight its benefits in a more subtle way, or take a more personal approach through sharing a photo of your working process. Whatever it is, you can be sure it will get responses.
3. Get to know your audience If you want to connect with your audience, you need to learn more about them. Make a list of things you want to know about your audience – from age, to budget, to interests, it’s all useful. Using a Content Specialist helps with this process as they will thoroughly research your business and target audience. Once you know more about what your audience is passionate about, the more your Facebook or Instagram feed will have content that they want to get involved with!
4. Give everything meaning This doesn’t have to be as dramatic as it sounds; what we mean is that everything on your social media accounts should be worth engaging with. Customers need to see the value in your content and feel like they’re gaining something from engaging with it. This could be as simple as injecting a post with humour so it will make them laugh. It could be more about inspiring or teaching followers something. Of course it could be a competition or giveaway! Even if it doesn’t have an immediate financial gain, the resulting engagement will lead to increased sales.
5. Invest in help Running a small business means you have a lot to do, so sometimes the most effective way of increasing social media engagement is to enlist experts to help you. Content Managers and Content Specialists are experts in managing social media accounts and will ensure that you have social media accounts that followers are enthusiastic about engaging with. It doesn’t have to break the bank: plans start at $99 for content and we also have plans for adverts starting at $99. Get started today and watch your social media interaction boom.
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