5 Ways To Improve Your Social Media Presence For Your Small Business

1.Know your audience

It’s important to know who your customers are, the better you know your customers the more you will appeal to them on social media. Questions to consider when getting to know your customers: • What is their average age and gender? • What is their budget? • Where are they located? • What aspects of online shopping do they value? • Do they buy from competing businesses? If so, why?

2. Install follow buttons on your website

If your website receives a lot of traffic, maximise the number of followers you have on social media by adding follow buttons on your webpages. This allows your viewers to quickly and easily follow you on social media and keep up-to-date with your business.

3. Format content for each platform

Use content that is appropriate for the social media platform you’re posting to! Remember, certain media platforms such as Facebook, Twitter and LinkedIn are better for connecting with people, while platforms such as Snapchat, Instagram and YouTube are more appropriate for sharing media.

4. Offer exclusive content or products on social media

Give your customers a reason to follow you on social media, one way to do this is to provide exclusive content, products or discounts to your followers.

5. Be relatable

Keep it simple! When writing content remember that your audience can range from amateurs to experts. Industry jargon should be avoided and if necessary, clearly explained to the reader. It’s also important to come across as a real person not a machine, add some warmth, personality and occasional humour to your posts and remember, it’s called ‘social’ media for a reason!

#socialmedia #smallbusiness #affordablesocialmedia #socialmediaforsmallbusiness